VICKY BAKERY
Vicky Bakery ·
Mango Summer 2026
Client
Vicky Bakery
Scope
Creative Direction · Graphic Design · Product Photography · Copywriting
Vertical
Food & Beverage
01
The Outcome
01
+39.2% brand mentions during the campaign window. 48K total followers with steady audience growth through the launch period. A sentiment score of 81.9 out of 100 “Very Positive”, across nearly 400 analyzed interactions. And earned press coverage from QSR Magazine, which covered the launch as an industry story before the first pastelito left the kitchen.
02
The design work was deployed across every surface: Three in store promo boards, window clings, napkin holder inserts, a responsive website homepage, and a social launch that synced with the in store moment. Every asset shared a single visual language. Every surface felt like the same campaign.
03
When QSR Magazine wrote “Vicky Bakery Launches First Mango Summer Menu,” the photography and design they described was the work BNMR put into the world.
02
The Insight
Mango season is summer in South Florida. That feeling was missing from the bakery aisle.
Vicky Bakery had run seasonal limited time offers before, but never a mango line. Mango is not just a fruit in this market. It is shorthand for summer itself: backyard trees, roadside vendors, the smell of a ripe mango on a hot afternoon. The product was there. The cultural connection was obvious. What was missing was a visual identity that captured that feeling without drifting into cliché.
The insight was simple: The design system for a mango campaign should feel like a mango feels: Fresh, warm, a little playful, and unmistakably local. Not a national chain’s idea of “tropical.” A South Florida idea of summer.
03
The Problem
Vicky Bakery wanted to launch its Mango Summer menu as a 45-day seasonal offering. The products were ready. The timing was right. But the brand didn’t have a seasonal campaign visual identity, photography, or in-store design system ready to go.
Every surface the customer would se, the store, the website, social media, needed to be designed, photographed, written, approved, and deployed. And it all needed to feel like one campaign, not five separate assets.
04
The Solution
BNMR GLVZ built a visual identity that made five mango products feel like an event, not a menu update.
01
The creative system anchored on a single feeling: Summer in South Florida.
A golden yellow and warm orange palette against clean neutrals. Sans serif typography with produce-sticker moments that felt like a farmers market, not a supermarket. “Taste Summer with Our Mango Collection” led with invitation.
“Try It Before It’s Gone” carried the urgency of a seasonal window about to close.
02
A full day product shoot captured Mango Pastelito, Arroz con Mango, Mango Milk Cake, Mango Milk with cold foam, and Mango Salsa in a single, cohesive visual language. Tropical and golden. No product competing for attention.
Every shot built into a system that felt fresh, warm, and unmistakably local.
03
That creative system carried across every surface: In store promo boards, ad panels, window clings, napkin holder inserts, a responsive website homepage, and a social launch. The campaign landed as one campaign regardless of where the customer found it.
04
Bilingual copy moved fluidly between English and Spanish: “ADD MANGO PICO TO ANY ORDER” and “SE FORMÓ UN ARROZ CON MANGO“, in a voice that felt native to the bakery, not translated for it.
05
Launch Direction
Taste Summer with Our Mango Collection. Try It Before It’s Gone.
The campaign launched June 1, 2026 across in store, web, and social simultaneously: A unified moment wherever the customer encountered Vicky Bakery.
In store, the produce-sticker vernacular carried across promo boards, window clings, napkin inserts, and ad panels, turning the bakery itself into the primary canvas. The website refreshed to match, responsive across desktop and mobile. Instagram and Facebook launched in sync, designed to drive foot traffic with the campaign’s urgency mechanic: While supplies last.
QSR Magazine covered the launch on May 19, before the campaign went live, positioning Vicky Bakery as a brand worth watching in the QSR space.
A mango. A sticker. A summer. A visual identity built to be felt, not just seen.
